Most businesses have about five seconds to make a lasting first impression on a Web browser, which means they should instantly know what you do and how you’re branding yourself.
Countless businesses in cities like Springfield OH need to ask themselves several important questions regarding their website design, including:
- How easy is your website’s navigation?
- Is your pricing’s layout easy to understand?
- What’s your website’s bounce rate?
If your answers to the above questions aren’t quite what you’d like them to be, then it’s a sign that you’re ready to improve your website design. After all, most of today’s business world takes place online, which means your company will be destined for failure if you’re not prioritizing your website, content creation, and overall Web presence.
We recently reached out to the website design springfield oh experts at Big Fish Local to see what they think small to mid-sized businesses should be doing to improve their websites, so check out the below sections to see what leading digital marketing experts are saying is essential for your company’s website in 2025!
Mobile Friendliness & Responsiveness
There’s absolutely no denying how a substantial portion of your online and social media leads are using their phones to browse the internet, which means that your website needs to be ready for them through mobile-friendly design strategies.
Your company simply can’t afford to be hurt by having a website that’s not mobile friendly in today’s on-the-go age, and this specifically applies to how your website operates on mobile screens and how it responds to various Web browsers and screen sizes.
Seamless Website Navigation
Business leaders also need to start looking at their websites from a potential lead’s perspective, and this is particularly important when you’re gauging your site’s overall navigation.
Is your site difficult to get around? Does the navigation come off as muddled or cloudy at times? Are you showing information displays, menus and outbound links all over the place?
It’s often a good strategy for small businesses to simplify their website navigation in a way that’s easy for Web users. This means that it should only take a couple of clicks for a browser to get to any particular page on your site, and that your main menu should be limited to around seven different page tabs.
Simplifying navigation is often at the top of a company’s website design improvement needs for a reason, and this is partly because digital marketing has changed in recent years and Google is rewarding sites that help simplify the search engine process!
Boosting Page Speed
No one likes waiting on a webpage to load, and you’ll likely turn off potential leads if your website’s speed isn’t fully optimized.
This might seem easier said than done to the untrained web design eye, so keep the following things in mind when you’re hoping to speed up your website:
- Reducing plugins
- Optimizing images and videos
- Using a CDN (Content Delivery Network)
- Cleaning up themes and framework
- Minimizing redirects as much as possible
Social Follow & Social Sharing
The digital world essentially lives on social media platforms these days, which means that people are constantly connecting with businesses via social media.
If you’re considering website improvements, you’ll have to take full advantage of social following and sharing capabilities. This makes it easy for Web browsers to find your social channels and get more involved with your brand’s journey, which can go a very long way toward creating valuable, lasting relationships.
It’s always a huge boost when people share your content and organically spread the word about your company, and your website should make that easy for them to do!
Visible, Effective Calls To Action (CTAs)
Your website isn’t just for show, because it’s there to create online sales and continuously develop your brand recognition. This means that you’re going to need visible, effective CTAs on your homepage, service pages, and toward the ends of your blogs.
It’s crucial that you keep giving your customers ways to connect with your brand, and your CTAs can let them know about things like free trials, discount offers, account creations, new product releases, and so much more.
CTAs come in all different forms, and they’ve essentially become anything that grabs a site visitor’s attention. This is why you should orient your new website design partially around CTAs that keep your visitors interacting with your brand.
Combining Web Design With Your SEO Strategy
You’ve likely heard a lot about SEO (Search Engine Optimization) in terms of how it applies to web design strategies, and although SEO doesn’t necessarily impact a site’s aesthetics, it does have a huge impact in terms of a site’s visibility and overall functionality.
SEO first and foremost is oriented around increasing your Google rankings for your company’s most valuable keywords. There are also many subtle SEO strategies like SSL certificates that make a huge difference with a web design’s search engine credibility, and this is a huge reason why you should hire out your website design services to teams that also specialize in SEO services.
Build & Optimize Your Blog
Content is truly king when it comes to potential online leads getting to know your business. Not only should your site’s blog look great, but it should also push content that gives you a better chance at increasing your Google rankings and developing your brand’s credibility.
Your website simply isn’t complete without a blog, and your blog should be regularly updated with high-quality, informative and engaging content that keeps online visitors coming back again and again.
Blog pages are known for helping business websites generate more traffic, which often leads to more sales. Your company’s blog is your gateway to becoming an authority figure in your industry, which can be monumental for building confidence in your brand’s products and services!
Reach Out To The Springfield OH Website Design Experts At Big Fish Local To Bring Your Site To New Heights!
There truly are dozens of ways that you can develop your website’s design, and the above tips are just a starting point in terms of identifying what’s currently holding your site back from its full potential.
And the tough truth is that the best way to improve your website design is to outsource these services to some of the top-rated specialists in the industry, and one of the best web design teams in the Springfield OH area is at Big Fish Local.
You can learn more from the Big Fish experts about your website’s specific needs when you go to their website via the link at the top of this page and schedule a consultation with them today!